Are you a vintage or preloved clothing or textile business in Devon?

Why Vintage & Preloved Businesses in Devon Should Collaborate, Not Compete

In recent years, the preloved and vintage scene in Devon has been growing beautifully—more people are embracing sustainable shopping, valuing quality over fast fashion, and seeking one-of-a-kind treasures with stories to tell. But with more businesses popping up across the region, a common question arises:

How do we stand out without stepping on each other’s toes?

The answer is simple: community over competition.

The Power of Collaboration

At first glance, other vintage or preloved sellers might seem like competitors. But the truth is, we’re all part of a movement—a shift toward conscious consumerism and celebrating the unique. When we collaborate instead of compete, everyone wins. Here’s how:

• Shared Audiences: Different shops attract different customers. By teaming up for events or cross-promotion, you introduce your audience to others and vice versa, growing reach for everyone.

• Bigger Events, More Impact: Imagine a street market featuring 10 local vintage traders rather than just one or two. It becomes a destination, something people mark on their calendars.

• Support Network: Running a small business can be isolating. Being part of a network means you can share resources, advice, and even stock when needed.

Preloved Exeter Logo

Introducing: The Preloved Exeter Instagram Page

If you're a vintage or preloved business in Devon, there's already a place where this kind of collaboration is happening: Preloved Exeter on Instagram.

This community-led page is designed to connect local vintage and preloved traders, promote events, and celebrate the creativity in our region. Here’s how you can get involved:

• Discover Local Events: Stay in the loop about markets, pop-ups, and fairs happening in Exeter and beyond.

• Promote Your Own: Got a sale, launch, or market stall coming up? Send the details over and have them shared with a like-minded audience.

• Meet Fellow Traders: Connect with others in the scene, build relationships, and open doors to future collaborations.

A Vision for the Devon Preloved Clothing and Textile Scene

Imagine a future where vintage sellers in Totnes are teaming up with traders in Exeter for joint markets, where preloved fashion pop-ups are paired with local musicians and cafés, and where we amplify each other's successes.

The foundation of this vision is simple: support.

Whether you sell from a brick-and-mortar shop, a stall at local markets, or online via Depop or Instagram—there’s a place for you in the Preloved Exeter community.

Let’s Grow Together

If you’re a vintage or preloved business in Devon, now’s the time to collaborate, not compete. Follow @PrelovedExeter on Instagram and get in touch to share your upcoming events or ideas for partnerships.

Together, we can build a stronger, more vibrant preloved scene across Devon—one that supports small business, champions sustainability, and brings people together.